PRSA
PRSA Southern Arizona Chapter provides Inside Tucson Business, Tucson's premier weekly business journal, with articles for a PR column on a monthly basis.
These articles contain words of wisdom from some of the most successful and seasoned PR practitioners in Southern Arizona. All contributors to PR Corner are members of the Southern Arizona Chapter of the Public Relations Society of America and many are accredited professionals.
2013 Articles
Why research matters when it comes to public relations
Director of Public Relations, Metropolitan Tucson Convention Visitors Bureau
Look before you leap - context can make or break your news
Skip the rabbit hole - boost the bottom line
Robert "Bob" Kingdon Berry, APR, Fellow PRSA
Nuances in meeting face-to-face can make tech talk work better
2012 Articles
What it takes to retain and grow association membership
Robert "Bob" Kingdon Berry, APR, Fellow PRSA
Content vs. channel - getting response, not followers
No spin: IMPACT Awards honor the best in PR
Owner and Consultant, Spur Public Relations
'Honest Abe' Lincoln may have been the original PR superstar
Jessa Turner, Media and Public Relations Coordinato
Two-way communication with a 'village' achieves success
Senior Director Business Development & Marketing, Tucson Airport Authority
What your PR professional does for the money you pay
How public affairs fits into your public relations plan
Director of Account Service, Russell Public Communications
To measure or not? Making the case for public relations
Senior Vice President, Shared Voice Public Relations
Community relations plans aren't just for PR people
Vice President of Partner Development and Visitor Services
Metropolitan Tucson Convention and Visitors Bureau (MTCVB)
Director of Public Relations, MTCVB
Is your business seizing the opportunities of changing times?
President, IDEAS@WORK, Inc.