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Inside Tucson Business

PR Corner

PRSA Southern Arizona Chapter provides Inside Tucson Business, Tucson's premier weekly business journal, with articles for a PR column on a monthly basis.

These articles contain words of wisdom from some of the most successful and seasoned PR practitioners in Southern Arizona. All contributors to PR Corner are members of the Southern Arizona Chapter of the Public Relations Society of America and many are accredited professionals. 

2013 Articles

Why research matters when it comes to public relations

Jessica Stephens

Director of Public Relations, Metropolitan Tucson Convention Visitors Bureau

05.10.13

Look before you leap - context can make or break your news

Jodi Horton, APR, Fellow PRSA
President, IDEAS@WORK, Inc.

04.11.13

Skip the rabbit hole - boost the bottom line

Robert "Bob" Kingdon Berry, APR, Fellow PRSA

CEO Kingdon-Nichols Public Relations

03.08.13

Nuances in meeting face-to-face can make tech talk work better

Jan Howard, APR, vice-president Strongpoint Marketing

02.08.13

2012 Articles

           What it takes to retain and grow association membership

           Robert "Bob" Kingdon Berry, APR, Fellow PRSA

CEO, Kingdon-Nichols Public Relations

           12.14.12

           Content vs. channel - getting response, not followers

           Donald A. Mounce, APR,

Public Relations and Marketing Communications Consultant

           11.09.12

No spin: IMPACT Awards honor the best in PR

Kimberly Schmitz

Owner and Consultant, Spur Public Relations

10.26.12

'Honest Abe' Lincoln may have been the original PR superstar

Jessa Turner, Media and Public Relations Coordinato

University of Arizona, Office of University Research Parks

09.14.12

Two-way communication with a 'village' achieves success

Mary Davis

Senior Director Business Development & Marketing, Tucson Airport Authority

08.10.12

What your PR professional does for the money you pay

Carol Saferin

President of Mart Saferin and Associates

07.13.12

How public affairs fits into your public relations plan

Jason Miko

Director of Account Service, Russell Public Communications

06.8.12

To measure or not? Making the case for public relations 

Michelle Strier

Senior Vice President, Shared Voice Public Relations

05.11.12

Community relations plans aren't just for PR people

Vicki Doyle, APR

Vice President of Partner Development and Visitor Services

Metropolitan Tucson Convention and Visitors Bureau (MTCVB)

Jessica Stephens

Director of Public Relations, MTCVB

04.13.12

 

    Is your business seizing the opportunities of changing times?

    Jodi Horton, APR, Fellow PRSA

President, IDEAS@WORK, Inc.

    01.13.12

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