Your Public Relations and Communications Community
in Southern Arizona

Programs & Events

2014 Calendar

2014 Professional Development Series

Programs in the 2014 Professional Development Series are specially designed for Southern Arizona Chapter members and communications professionals to hone talents and to meet evolving industry demands. This unique approach highlights the tried and true four-step process utilized to create successful, effective communications: Research, Planning, Implementation and Evaluation (RPIE). Each program includes a presentation as well as an interactive component to keep you updated on the latest industry tactics, tips and trends.


Date Title Guest Speaker Location Time

Wednesday, Dec. 17


Mingle Bells!/Ad2 Tucson Holiday Cookie purchase


Chapter members, communications partners & guests.

North Italia at La Encantada

5:30 p.m. - 7:30 p.m.

Tuesday, Jan. 28


Start the New Year Off Right: Evaluating the Effectiveness of Your Website

Chapter Annual Meeting: Introduction of 2014 Board of Directors

Tim Calaway, Web Strategist, Anchor Wave Internet Solutions

Arizona Inn

11:45 a.m. - 1:15 p.m.

Tuesday, Feb. 25

Research: Using Market Research to Inform Strategy and its Transformation in the Digital Age Chris Baker, MBA, Vice President of Market Research, Strongpoint Marketing Arizona Inn 11:45 a.m. - 1:15 p.m.
Tuesday, March 25 Media Panel: Getting the Word Out in Today's Electronic World Tom Burke, KGUN/CW58 News Director; Michael Chihak, AZPM News Director; Michelle Germano, KOLD/KMSB News Director; Cathie Batbie-Loucks, KVOA-TV News Director Arizona Inn 11:45 a.m. - 1:15 p.m.
Tuesday, April 22

Topics: $500M case study; APR Accreditation; APR Chapter member recognition; PRSA leadership roles

Katie Coates, APR, PRSA Western District Chair Arizona Inn 11:45 a.m.. .- 1:15 pm
Tuesday, May 27 Planning & Strategic Thinking: "State of the PR Industry; What It Means for Business Communications."

Jerry Swerling,

USC Annenberg School for Communication & Journalism;

Professor of Professional Practice and Director of Public Relations Studies; Director, Strategic Communication and Public Relations Center

Arizona Inn 11:45 a.m. - 1:15 p.m.
Tuesday, June 17

Big C Membership Mixer Hosted by AAF Tucson/Ad2 Tucson


Chapter members, communications partners & guests.

Hotel Congress, Copper Hall

5:30 p.m. - 7:30 p.m.
June and July No luncheon/programs -- -- --
Monday, Aug. 18 APR Review Meeting Led by Chapter APR Chair Elaine Nathanson, APR, Fellow PRSA Rincon Market | 6th and Tucson Blvd. Noon
Tuesday, Aug. 26 Implementation: "The 5 Key Steps to Change Your Online Marketing Strategy from Wall Flower to Queen (or King)!" Registration

Dale Dillon & Michael Gray; Online Biz Smarts Social Media and Online Marketing

Presenter bios

Arizona Inn 11:45 a.m. - 1:15 p.m.
Friday, Sept. 12

PR101 Workshop and Registration

Hosted by PRSA Southern Arizona Chapter

Topics and presenters Community Foundation for Southern Arizona 9 a.m. - noon
Tuesday, Sept. 23

My, How You've Grown! Metrics Made Friendly


Jodi Horton, APR, Fellow PRSA; Anthony Rivera, VP of Web Strategy, Anchor Wave Internet Solutions; Presenter bios Arizona Inn 11:45 a.m. - 1:15 p.m.
Tuesday, Oct. 21 PRSA 2014 Networking Event & IMPACT Awards of Excellence Dana Cooper, sponsorship marketing consultant, The University of Arizona Athletics/IMG; IMPACT Awards Ceremony MC Stillwell House  & Garden 5-7 p.m.
Tuesday, Nov. 18

"Ethics and Social Media in the Workplace or How to Keep People Honest"/Chapter Annual Meeting


Sponsosred by PRSA Western District

Joseph Kroeger, partner with Snell & Wilmer; Abbe Goncharsky, VP Human Resources, Associate Counsel Mister Car Wash

Speaker bios

Arizona Inn 11:45 a.m. - 1:15 p.m.


2014 Important Deadlines

Southern Arizona Chapter

Deadline Title

Mon., Dec. 15 by noon

Save the Date!

Mingle Bells | Wednesday, Dec. 17, 2014 | North Italia at la Encantada | 5:30 p.m. - 7:30 p.m. | Registration (event ticket/cookie purchase)

First Monday of each month at noon Accreditation in Public Relations (APR) Study Session | Strongpoint Marketing | 616 N. Country Club Rd. | Contact APR Chair Elaine Nathanson with any questions or if you wish to join the study group.


PRSA National Events

Deadline Title


There are no major events at this time.


2015 Important Deadlines

PRSA Western District Events


Deadline Title
Friday, Dec. 5, 2014 2015 PRSA Western District Conference: Los Angeles| Call for Presentations

2015 PRSA Western District Conference: Los Angeles | March 19 - 21, 2015 | PRSALA.ORG Save the Date!


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