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in Southern Arizona

Impact Awards

2015 Entry Categories

Southern Arizona Chapter, Public Relations Society of America

 

All-New Entry Categories!

 

In order to simplify and streamline the submission process, we have new, updated Entry categories for 2015!

 

Below are the Category Numbers and Names:

 
1.
Writing

2. News Release/Public Service Announcement

3. Brochure

4. Annual Report

5. Media/Press Kit or Online Newsroom

6. Marketing Communications

7. Overall Public Relations Program

8. Media Relations/Media Placement

9. Community Relations

10.Special Events and Observances

11. Government/Public Affairs Program

12. Multicultural Communications Program

13. Corporate Branding

14. Internal Communications

15. Newsletters (Print or Electronic)

16. Multi-Media Communication

17. Creative Communication

18. Crisis Communications

19. Website

20. Magazine or Periodical

21. Digital Public Relations

22. Student Project


ENTRY CATEGORIES

1. Writing

For published pieces, submit a tear sheet or editorial via scan and inclusion in the main PDF.

 

1a. Speech

1b. Op/Ed

1c. Feature Story

1d. White Paper or Technical Report

 

2. News Release/Public Service Announcement

A news release or PSA that results in placements and/or coverage of your news or event. Include the release or PSA and any clippings.

2a. Print (clips submitted as PDFs)

2b. Broadcast (submitted in audio file such as .mp3 or video file such as .wmv)

 

3. Brochure

Pamphlets, tri-folds, or other small publications designed to inform a target audience about an organization, product, service or issue. Please submit a PDF of the piece.

 

4. Annual Report

A publication that reports on an organization’s annual performance. Please submit a PDF of the Annual Report.

 

5. Media/Press Kit or Online Newsroom

Include PDFs of all materials provided to media, including news releases, video/photos, and fact sheets. You may also include hyperlinks to an online newsroom.

 

6. Marketing Communications Program

A program designed to introduce, publicize or promote products, services or ideas. Campaigns that successfully create buzz and brand recognition.

 

7. Overall Public Relations Program

A comprehensive and/or ongoing PR program with multiple deliverables.

 

8. Media Relations/Media Placement

Media relations efforts focused on gaining placement or coverage of a product, service, or idea in order to enhance overall awareness, providing education/professional development or other media relations objective. Must include clippings to show the media placement.

8a. Print (clips submitted as PDFs)

8b. Broadcast (clips submitted in audio file such as mp3 or video file such as .wmv)

8c. Online (clips submitted as PDFs. May also include hyperlinks.)

 

9. Community Relations

A community relations or Corporate Social Responsibility program aimed at improving relations with special interests, a local community nonprofit, or another organization within the industry or community where the sponsoring organization has an interest, need or opportunity.

 

10. Special Events and Observances

One-time program of limited duration designed to generate awareness with key audiences. Includes product launches, openings, celebrations, premieres, anniversary celebrations, kick-offs or other special observances in the following areas:

10a. Corporate/Brand

10b. Government/Nonprofit

 

11. Government/Public Affairs Program

Campaigns or programs that communicate an organization’s position to a government entity or other public audience, or that seek to influence a defined audience or a governmental decision-making process.

 

12. Multicultural Communications Program

Campaigns or programs, of any kind, strategically targeted to a cultural group

 

13. Corporate Branding

A program using public relations tactics to support the launch of a new company or product, to rebrand a company or product, or to drive greater awareness of a corporate brand.

 

14. Internal Communications

Programs to improve internal relations in an organization through communications tacticsor programs impacting relations with employees/staff.

 

15. Newsletters

A publication designed, written, and published periodically to provide timely information to target audiences while supporting an organization’s overall communications objectives. Please submit at least 3 consecutive issues.

15a. Print

15b. Electronic

 

16. Multi-Media Communications

A multi-media deliverable, including a video, webinar that entrant produced, directed and/or scripted.

 

17. Creative Communication

This category is for a onetime communication project such as calendars, posters, bill stuffers, logo design, etc. All the judging elements of a program are considered in this category.

 

18. Crisis Communications

18a. Crisis Response: implementation of a communications strategy in response to an organizational crisis.

18b. Crisis Plan: development of a crisis plan

 

19. Website

19a. Internet

19b. Intranet

 

20. Magazines or Periodicals

Publications designed to provide in-depth information about an organization or topic on a regular basis. Entries must include two consecutive issues.

20a. Print

20b. Digital

 

21. Digital Public Relations

A strategic campaign or ongoing program utilizing one or more digital platforms or channels such as social media, websites, landing pages, e-mail, mobile, blogs/vlogs, webcasts, webinars, etc. Submissions should explain why this medium was selected and demonstrate how the campaign strategy, research and execution successfully worked to reach and influence the target audiences.

 

22. Student Project

Undergraduate or graduate students, individually or in teams, may submit a project done for a public relations course as long as it includes a fully developed public relations project. i.e., press kit, campaign proposal, special event proposal, etc. Submissions will be judged on how well the project uses the four-step process of public relations in its development.

 

SCORING

 

  • Entries scoring a minimum of 35-39 points receive an IMPACT Certificate of Excellence
  • Entries scoring 40 or more receive an IMPACT Award
  • From the winning entries, the judges will select the coveted Best of Show, honoring the highest scoring entry.

 

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